Female Binge-Drinking Linked to Cocktail of Tv and Peer Pressure

Summary


Young girls are being lured into the binge drinking culture sweeping Welsh towns and cities by glamorous television and billboard adverts. Experts believe the sophisticated drinks adverts aimed specifically at women are responsible for the growing numbers of teenage girls bingeing on alcohol.

And they also want to see the end to 'feckless' and 'irresponsible' happy hour drink promotions, which encourage youngsters to drink to excess, in pubs and clubs.

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Extract


Female Binge-Drinking Linked to Cocktail of Tv and Peer Pressure

The comments come as a major survey of European students revealed that girls are now bigger binge-drinkers than boys.

In 2003, 29% of girls were binge-drinking, compare...

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