A 'Bold Shift' of Name Turns Mr Creemy Into Subzero ; Trademark Oversight Forces Ice Cream Maker to Re-Brand
Western Mail › October 03, 2009
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Summary
AN ICONIC ice cream maker has been forced to re-brand after a food giant trademarked the name Mr Creemy.
Rhondda firm Mr Creemy is changing its name to Subzero, and says it is taking advantage of the fact that another company has taken its 50-year-old branding to modernise.See the full content of this document
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A 'Bold Shift' of Name Turns Mr Creemy Into Subzero ; Trademark Oversight Forces Ice Cream Maker to Re-Brand
The family-run company, based in Penygraig in the Rhondda, had never trademarked the name Mr Creemy and found that an Irish company had taken ownersh...
See the full content of this document
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