Summary
Most consumers would be willing to pay a premium to buy goods or services from a company they believe had the best reputation, according to a report today. Well over half of consumers will pay a premium to the company they believe has the best reputation, even if they can buy a product or service cheaper elsewhere, claims a survey published by the CBI.
Excellent customer service was cited by almost half of all survey respondents (48%) as the characteristic that most helps a firm build its reputation.See the full content of this document
Extract
Customers Willing to Pay More for a Good Reputation
Another third (36%) said that products and services always living up to expectations mattered most.
Seven per cent said a good reputation was down to being a good employer while 4% attributed it to brand appea...See the full content of this document
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