Tv Pioneer Takes Teen Drama to a Whole New Level ; After Shooting to the Top of Kids' Television with Hits Like Young Dracula and the Story of Tracy Beaker , Producer Mia Jupp Is Turning to Young Welsh Actors to Help Reinvent Teen Drama. Matt Thomas Finds Out More

Western Mail › September 07, 2009

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Summary

GETTING the attention of teenagers has never been easy.

But these days, now that we're living in a post-Skins world full of mobile phones, social networks and instant-hit entertainment, getting them to concentrate on anything at all is almost impossible. Nowhere is this more apparent than in the world of TV, struggling to hold on to a significant audience share in the "teen plus" range.

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Extract

Tv Pioneer Takes Teen Drama to a Whole New Level ; After Shooting to the Top of Kids' Television with Hits Like Young Dracula and the Story of Tracy Beaker , Producer Mia Jupp Is Turning to Young Welsh Actors to Help Reinvent Teen Drama. Matt Thomas Finds Out More

And no one is more aware of this than producer Mia Jupp, the woman behind the Welsh-made kids' shows The Story of Tracy Beaker and Young Dracula.

"The real problem, and we realised this when ...

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