M&S Eyes Up January As Bikini Time As Wet Summers Spur Demand for Winter Sun

Summary


A top high street retailer will begin selling swimwear in January because so many people are travelling abroad in search of winter sun. Marks & Spencer will put its Per Una range of bikinis and beachwear on-line in the new year, a month earlier than usual, it was announced yesterday.

Travel experts say the move will cater for the increasing number of people taking cheap flights and shunning the traditional summer holiday.

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M&S Eyes Up January As Bikini Time As Wet Summers Spur Demand for Winter Sun

Tourism expert John Wake said, "Over the past three or four years the number of people holidaying in winter has shot up, mostly because of cheap flights.

"The ...

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