World's Biggest Firms Neglect Social Media ; Just 59% of Companies Have in-House Positions

Western MailJuly 07, 2010

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Summary


MANY of the world's top companies still do not have dedicated social media positions in-house, a report has found.

The Social Media Jobs 2010 report found that just 59% of the Fortune Global 100 companies in the world had invested in recruiting staff specifically assigned to core social media duties that include customer outreach, PR and marketing support and internal communications.

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Extract


World's Biggest Firms Neglect Social Media ; Just 59% of Companies Have in-House Positions

The report - which was produced by Custom Communications in Cardiff - said that research showed the demand for social media positions had increased more than fi...

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