Premier Foods Hails Sales Rise As Hovis Takes 25% of Market
Western Mail › February 17, 2010
Linked as:
Summary
THE UK's biggest food producer has said Hovis continued to make progress after capturing more than a quarter of the branded bread market last year.
With Premier Foods supporting the product through a major advertising campaign, sales of Hovis-branded items rose 13.5% to pounds 370m and trading profits for the division increased 75% to pounds 42m. Hovis accounted for 25.8% of branded bread volumes in 2009, up from 22.1% in 2008.See the full content of this document
Extract
Premier Foods Hails Sales Rise As Hovis Takes 25% of Market
Premier added that its grocery division grew sales by 4.8% to pounds 1...
See the full content of this document
Sponsored links
