Summary
Fast food chain McDonald's reacted to criticism of advertising aimed at children by yesterday announcing a new campaign designed to promote a 'healthy lifestyle'.
The multinational is putting pounds 1m into a series of two- minute adverts during children's TV which encourage youngsters to eat fruit and vegetables and keep active.See the full content of this document
Extract
Fruit and Veg Health Drive Starts for Mcdonald's Kids
The food industry is under intense pressure to curtail its marketing in the face of rising levels of childhood ob...
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