Summary
Some of the TV shows most popular with children will not be covered by proposed new advertising restrictions, a consumer group said today. Rules developed to curb the impact of junk food commercials on under-16s are 'completely flawed', according to Which? They would ban adverts for food and drink products high in fat, salt and sugar (HFSS) from all TV shows targeted at under-16s and some adult programmes of 'particular appeal' to that age group.
Ofcom is consulting on the measures until December 28 and will announce its decision on the issue in the New Year. But Which? today criticised the criteria for assessing which shows were of 'particular appeal' to children. The communications regulator Ofcom looks at the ratio of children to adult viewers per show rather than the actual number of under-16s watching.See the full content of this document
Extract
Junk Food Advert Rules Totally 'Flawed'
Ant and Dec's Saturday Night Takeaway, Coronation Stre...
See the full content of this document
Sponsored links
