Summary
A LONG-standing marketing mystery - why Coke sells more than Pepsi even though it is less popular in blind taste tests - has been solved by a brain scan study.
The results could usher in a new era of 'neuro-marketing' which will delve deep into the brains of consumers.See the full content of this document
Extract
Name Matters More Than Taste
But it has not surprised Welsh marketing experts, who say Coke's success is down to a century of good marketing.
Neuro-scientist Read Montague, from the Baylor Colle...See the full content of this document
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