The Online Advocates Who Could Set You Up for the Holiday From Hell

Summary

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Consumers should be wary of the authenticity of website reviews of holiday destinations, a watchdog warns today. One resort mailed staff asking for their friends and families to post positive reviews, the magazine reported. In another case a holiday company offered a 10% discount in exchange for a good review.

So-called "independent" sites have become popular among holidaymakers who see them as a way to gain an objective perspective of a potential destination.

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Extract

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The Online Advocates Who Could Set You Up for the Holiday From Hell

But a spokesperson for Holiday Which? said, "Hotel owners have even been known to write several glowing reviews of their...

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