Summary
SHOPPERS are increasingly researching products in-store before opting to buy online. New research from business advisory firm Deloitte shows consumers place more of an emphasis on shopping around in search of value for money, with 21% of all transactions involving some research in store. This indicates that online-only retailers are benefiting from their customers using other retailers' stores as showrooms before completing the purchase online, often at a cheaper rate.
Laurence Hedditch, partner at Deloitte in Wales, said: "As consumer behaviour changes, stores are becoming billboards for brands and showrooms for products. In these challenging markets, multi-channel is going to be a big driver of growth for retailers in Wales over the coming years.See the full content of this document
Extract
; Online-Only Retailers Are Exploiting Their Rivals
"The growth of internet retail, despite diverting many sales away from in-store purchases, has the potential to encourage growth across all channe...
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