Summary
Welsh political parties too often fought a dull and divisive campaign in the run-up to tomorrow's Assembly election, marketing experts concluded yesterday.
The Welsh director of the Chartered Institute of Marketing, Richard Houdmont, said, "Marketing and communications are key to engaging non-voters in the fight against apathy.See the full content of this document
Extract
Parties Fail to Find Text Appeal to Attract Younger Voters
"Each political party should be making the most of new technology and communicating with different audiences in a variety of ways, not...
See the full content of this document
Sponsored links
