Prime Time Successes Boost Itv Ad Revenue

Summary


ITV said the television advertising market continued to "recover strongly" after it reported a 16% year-on-year rise in ad revenues for the quarter to September 30.

The broadcaster's performance in the period was helped by the football World Cup and the return of The X Factor, while fourth quarter revenues are expected to be 10% higher than a year ago as the talent show heads towards its conclusion in December.

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Extract


Prime Time Successes Boost Itv Ad Revenue

It has been reported that a 30-second advertising slot during the weekend of The X Factor final could c...

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