Revolution Lifts Profits by Putting People First

Western MailAugust 12, 2005

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Summary


Increasing numbers of company websites have a Corporate Social Responsibility section. David Williamson asks if the phrase is a clever marketing device to put a human face on unfettered capitalism or a concept no business can dare ignore

WITHIN one of the greatest bastions of free-market economics there is a growing sense that a revolution is taking place.

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Revolution Lifts Profits by Putting People First

Alun Bowen, the leader of accountancy firm KPMG's global sustainability services, is convinced companies need to embrace the idea that they have a responsibility to the communities in which they operate.

This is the principle at the hea...

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