Stores Plan a Late, Late Show for Christmas to Give Shoppers a Chance to Bag Some Bargains

Summary


High street stores will be open until 11pm next week, the Western Mail can reveal today. This unprecedented move is just one of the ploys retailers are using in a bid to pull in as many shoppers as possible before Christmas. With just nine shopping days to go, town centres across the nation are working overtime to ensure people:

Call in rather than buy online

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Extract


Stores Plan a Late, Late Show for Christmas to Give Shoppers a Chance to Bag Some Bargains

Spend despite the credit crunch and interest rate squeeze

Their new festive fightback tactics include:

Keeping shops open in Swansea next week until 11pm

Flying real reindeer in from Scotland at Bridgend's McArthur Glen Designer Outlet

Slashing prices by up to 20% - leading some to declare the January sales "dead"

Patrolling police officers armed with MP5 ...

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