Summary
Achingly trendy Cardiff menswear store Drooghi has branched out into its own line of urbanwear, called Rather Not Say. What the fashion press is saying, however, is that it's a runaway hit, as Claire Hill discovered THEY'VE got their own clothes line that has sold in London's Liberty store and Colette in Paris, and they've been namechecked in i-D, FHM and The Face.
But their early foray into the fashion world was a bit more humble.See the full content of this document
Extract
Success? We'd Rather Not Say ...
Neil Morris and Jared Horn now run drooghi.com from the High Street Arcade in Cardiff, selling exclusive designer brands like The Hundreds, Penguin and White Panic.
But the schoolfriends started selling their clo...See the full content of this document
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