Telephone 'High Rollers' Help to Rescue Ladbrokes After Betting Shops Slump

Summary


High-spending telephone punters came to the rescue of Ladbrokes yesterday after results from its betting shop operation failed to meet targets. Ladbrokes said profits for the four months to October 31 increased by 84%, but this reversed to a 12% decline without business from telephone "high rollers" and before the cost of a recent television advertising campaign.

The company said the below par performance from its retail business partly reflected poor summer weather when lower amounts were staked on horses in July and August because of a high number of race cancellations.

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Extract


Telephone 'High Rollers' Help to Rescue Ladbrokes After Betting Shops Slump

Margins on football bets have also taken a hit because of unfavourable results, it add...

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