Toy Hero's Leap Saves Day for Chorion

Western MailMarch 11, 2004

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Summary


Toytown hero Noddy was yesterday hailed for helping entertainment group Chorion record a six-fold leap in profits.

The London-based group said the children's favourite had been one of its success stories in 2003, with strong performances also coming from crime authors Agatha Christie and Georges Simenon.

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Extract


Toy Hero's Leap Saves Day for Chorion

Chairman Lord Alli said the group's profitability and prospects had been 'utterly transform...

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