Summary
Designers have advised Plaid Cymru to ditch its dragon and mountain symbols if it wants to win more votes in the general election. They say the party should adopt the daffodil, which symbolises regeneration and is classless. They also recommend replacing the 'Party of Wales' translation in favour of 'For everyone in Wales', to emphasise the party's relevance to more than Welsh-speaking Wales.
The advice is published by mad.co.uk, a website for people in the marketing, media and design worlds.See the full content of this document
Extract
Votes Would Grow with Daffodil Logo, Designers Tell Plaid
It commissioned six design agencies to show how they thought each of Britain's main political parties should present themselv...
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