Welsh Hold On to Brand That's a Trusted Sauce

Western MailApril 11, 2009

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Summary


TWO-THIRDS of Welsh consumers have traded down their regular brands for cheaper ones in the past six months, according to a new report.

But the study by Opinium Research shows that despite the economic downturn forcing some people to tighten their belts, there are still some brands Welsh people will not substitute - and HP sauce is one of them.

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Extract


Welsh Hold On to Brand That's a Trusted Sauce

The sauce came out on top in Wales, with nearly a third (...

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