'Yet Another Dragon Logo Doesn't Brand Wales As a Place to Do Business'
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Summary
The all-encompassing new logo that will market Wales to the world was unveiled yesterday as . . . a stylised red dragon. The logo, which cost pounds 119,000, was the creation of Cardiff design company 6721. It replaces earlier logos used by the Welsh Development Agency and the Wales Tourist Board, both of which have now been 'merged' with the Assembly Government as part of Rhodri Morgan's Bonfire of the Quangos.
Some logo watchers thought the new design looked more like a bird than a dragon, and compared it to the Swansea osprey logo.See the full content of this document
Extract
'Yet Another Dragon Logo Doesn't Brand Wales As a Place to Do Business'
Hailing the new Wales brand yesterday, the First Minister said, 'We all know that up until now Wales has not had a high international profile, especially compared to Scotland or Ireland. What profile we have had is frequently based on outdated stereotypes.
'A single, ...See the full content of this document
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